For a long time, Japan has always been a difficult market for Vietnamese businesses to access, especially for agricultural products. With so many standards and quality requirements, it poses a difficult problem for Vietnamese farmers to export agricultural products to this market..
However, CHAVI still found opportunities among many challenges. Japan is a market with a lot of capacity, especially with high quality products. The Japanese are willing to pay more for the best products. CHAVI needs to solve its own problems and for Vietnamese agriculture itself.
To understand what Japanese people need, the best way is to go directly to them.
Chavi starts participating in many seminars, fairs as well as connecting with the Vietnamese community in Japan. CHAVI has learned about the preferences, behavior, and consumption habits of Japanese people. CHAVI also cooperates with many Japanese enterprises to research the market and develop suitable products.
Moreover, CHAVI invited scientists from universities and businesses in Japan to visit CHAVI’s farm and factory in Vietnam. From these tours, Japanese friends are convinced with the way that CHAVI is doing with limes in particular and agricultural products in general.
After a lot of efforts, CHAVI has exported the first order to the Japanese market.
This product was immediately accepted by the customers because it not only suits the tastes of the Japanese but also meets the health needs during the epidemic outbreak around the world.
Following the first success, CHAVI and its partners quickly embarked on a big plan, with some unprecedented new products. These products have been thoroughly researched and are in the final stages of completion, promising to be exported to the Japanese market in the near future.
With the trust, determination, working and constant learning, together with the professional cooperation of Japanese friends, CHAVI has turned the challenges of Vietnamese agricultural products into opportunities, a promising direction to bring Vietnamese agricultural products to the world.